“It’s a dreadful shame that InBev don’t understand ale; they’d rather build up Stella, Becks and Bud. You can unsubscribe at any time. Earned the Riding Steady (Level 32) badge! It has been brewed at Strangeways Brewery, UK since 1778. explains more about how we use your data, and your rights. ", When you subscribe we will use the information you provide to send you these newsletters. Boddingtons is an English beer, originally from Manchester, United Kingdom that has been brewed for more than 200 years. Earned the Drinking Socially (2020) badge! It also gives an insight into InBevs intentions. "The company has made millions out of trading on the fact that Boddington's is the Pride of Manchester and the Cream of Manchester," she said. Earned the Drinking Socially (2020) (Level 4) badge! “InBev have a reputation for cutting costs and using cheaper ingredients,” he said. The Samlesbury brewery in Lancashire was built in 1972 and is the second largest AB InBev brewery in the UK. The ship canal is a permanent reminder of Manchester’s prestigious past of being a world centre of industry and trade and Manchester United are Manchester United, known and supported the world over (although City may have recently upped ten gears and be looking to usurp their throne in the future). Boddingtons Bitter in its current form was introduced in 1971, brewed at Boddingtons' Strangeways Brewery. Fredericksburg, VA, The Samlesbury brewery in Lancashire was built in 1972 and is the second largest AB. Boddingtons a medium-bodied English pale ale renowned for its golden color, distinctive creamy head, smooth body and easy drinking character and is 4.1% ABV. Earned the Wheel of Styles (Level 6) badge! THE beer known as "The Cream of Manchester" is now to become the toast of Wales. Earned the God Save the Queen (Level 12) badge! Find ratings, reviews, and where to find beers from this brewery. Earned the Drinking Socially (2020) (Level 3) badge! Award winning beer writer, Pete Brown, who worked on the ‘reassuringly expensive’ ad campaign for Stella Artois, and also writes the annual Cask Report (not to mention writing three books), is critical of AB-Inbevs strategy. Following Hyde’s decision to close their brewery at the current site, production of Boddingtons Cask ceased at the end of March. (Level 3) badge! Claim it now and start interacting with your fans today. The bitter is now sold in over 30 countries worldwide, and can be drunk on tap around the world in countries as diverse as … John O’ Donnell, from the Trafford and Hulme CAMRA branch, said: “From the local CAMRA perspective, we unfortunately feel that what has been sold as Boddingtons in recent years is not a particularly good advert for cask ale, the recipe having been changed initially by Whitbread’s and then again by InBev to make it bland and lacking in flavour.”, And in a statement which sums up the whole debacle, he added: “It’s a regrettable loss of a piece of Manchester’s brewing heritage but the battle on it was lost some time ago.”. Earned the God Save the Queen (Level 2) badge! Earned the Bar Explorer (Level 78) badge! Cask is quite fashionable, young hipsters are drinking it nowadays.”. Earned the Riding Steady (Level 4) badge! Because it’s so little grain, it’s best to mash for a bit longer than normal, say 90 minutes instead of 60. The Observer commented in 1974 that the product's low price and distinctive flavour afforded it an unusually loyal following. But what of Boddingtons, brewed in the city since 1778? We would like to assure consumers and customers that we are looking at all viable options for future production.”. When asked if he thought that AB-InBevs plans for the brand were that of ‘managed decline’ (a common business strategy to ebb out the last dregs of profit of a brand they feel has had its day), Pete Brown replied: “I’m absolutely certain that’s what they would’ve done.”, Writing on his blog (which any discerning beer lover should read) he said: “I reserve particular ire for AB-Inbev because their relentless focus on cost-cutting is destroying some once decent brands.”. None of the job losses will occur before February 2003. That’s because Boddingtons is a pretty low ABV brew, bubbling in at thoroughly sessionable 3.9%. It was promoted as The Cream of Manchester from the late 1980s until 2004, shortly before the Manchester brewery closed with production moving to Magor in South Wales and Salmesbury, Lancashire. Earned the Brewery Pioneer (Level 85) badge! The company was still making money off it due to the success of the 90s ad campaign. The proposals, which would mean just one-and-a-half days work a week at the Manchester brewery, could lead to 68 job losses. Traditional cask ales will still be brewed at the Strangeways plant in Manchester, where Boddington's has been based since about 1800. But the shift for the yellow-labelled beer, which helped launch Manchester's name worldwide and won acclaim for fun adverts featuring ice cream, gondolas and cows, has been condemned in its home city. The ads captured the national imagination and were spoken of for years after the campaign waned – they still are. "As a business, we are totally committed to the Boddington's brand and will be investing #14m behind this in the year ahead.". Boddingtons Pub Ale. Explore Boddington's Brewery from Shamlesbury, Lancashire on Untappd. Sometimes they’ll include recommendations for other related newsletters or services we offer. By entering my details and pressing the “SIGNUP” button I agree to Beat Media Group storing my details. Cask production at the Marston brewery in Burton-Upon-Trent is thriving. A spokesperson for the company said, "We are in consultation with our employees in Manchester, so it's too early to say how many jobs this move could bring to Magor. In July 2011, the then InBev UK president Stuart Macfarlane said that the brand was not dead, although they had not advertised it for five years. The path to any substantial legacy here is a little rockier, and seems to have gone out with a whimper. Franny Joyce of the Transport and General Workers' Union said Boddington's was known the world over as The Cream of Manchester and it was an insult to brew it elsewhere. Boddingtons Pub Ale is a Pale Ale - English style beer brewed by Budweiser Brewing Group UK&I in Preston, GB2, United Kingdom. Earned the Drinking Socially (2020) (Level 5) badge! Columbia, SC, Mary Poppins Meet & Greet Finally, though, Boddingtons was sold to Whitbread for £50.7 million in 1989. Earned the God Save the Queen (Level 4) badge! Earned the Brewery Pioneer (Level 56) badge! Franny Joyce of the Transport and General Workers' Union said Boddington's was known the world over as The Cream of Manchester and it was an insult to brew it elsewhere. In August 2013 the brewery celebrated production of its 20 billionth pint of beer. This threat has resulted in workers meeting union officials to discuss opposing the move. Monmouthshire's head of economic development, Rick Longford, welcomed the new investment. Finally, though, Boddingtons was sold to Whitbread for £50.7 million in 1989. © 1997-2020 Mancunian Matters. However, all the signs are pointing in the opposite direction with the cask report confirming that across the board casks distribution, market value and share are all up. It is an emblem on the crest of HMS Manchester and the coat of arms of Manchester City Council, and it is thought to have popularised the saying ‘as busy as a bee’ the world over. However, problems started soon after the year 2000 when AB-InBev acquired the brand. And Interbrew UK said it would offer all possible support to minimise compulsory redundancies, including relocation. More than 200 years of exclusive tradition will end when Boddington's - a brew famed for television adverts featuring model Melanie Sykes - moves to Magor, near Newport. So why in the face of these figures have AB-Inbev refused to renew its contract with Hydes, putting the final nail in the coffin of Boddingtons calling Manchester home? Built by Tigerfish. Earned the Brewery Pioneer (Level 49) badge! "We are delighted that Interbrew is developing its Magor site and look forward to working with them to achieve this.". Manchester United, known and supported throughout the world and Boddingtons, the cream (some might say) of a non-too-shabby crop. Throughout the first quarter of the 20 th century, Boddingtons continued to be the largest brewery in Manchester and one of the largest breweries in all of northern England. Mash the 2-row and specialty malts at ~151 degrees, stirring once or twice to make sure there are no malty dough balls floating around.
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