It’s built around a unique aluminum frame made from 6061-T6 aluminum with hydroformed tubes and Electra’s Flat Foot Technology. Electra Bicycle Company, a subsidiary of Trek Bicycle Company,[1] was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. The design is step-through so it’s easy to get on and off any time. "[3], Electra advertising in the early days focused on the company's combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline "Modern cruisers, with modern components, for modern people. In 2003, Electra unveiled a new crank-forward design – the Townie – that combined aspects of the cruiser bicycle frame with the laid-back positioning of a recumbent. Electra did not forget about the youngest riders out there. Like any vehicle, Electric Bike Company’s e-bikes have an international supply chain. "Chopper" style elements like shortened rear fenders, racing "slik" tires, and elongated forks were introduced. [7] These new bikes were still in the cruiser tradition, but were inspired by the Southern California hot rod "kustom kar" culture. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. Electra sales have grown rapidly. It is the model that started it all. When you buy through links on our site, we may earn an affiliate commission. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. [2], Electra was founded in 1993 by Benno Bänziger. We are suddenly riding an incredible wave." This also means maintenance is almost nonexistent. In 2003, Electra unveiled a new crank-forward design – the Townie – that combined aspects of the cruiser bicycle frame with the laid-back positioning of a recumbent. Their diverse lineup also includes a wide range of 16″ and 20″ kids’ bikes. Electra Vale Go! European Tyre and Rim Technical Organisation, NuVinci Continuously Variable Planetary Transmission, Articles with unsourced statements from March 2009, Articles with invalid date parameter in template, https://bikeparts.fandom.com/wiki/Electra_Bicycle_Company?oldid=5467. I’ve outlined some tips on how to choose and what to buy on my website. The bikes are hip-looking. The company even offered balloon tires with flame-patterned tread. Today, we offer a new range of pedal-assist e-bikes, including three different Electra produces a wide range of both traditional and electric modern cruiser bikes. As a result, a lot of people ask us if they’re made by the same company and which one is better. is one of Electra’s most premium city e-bikes you can get. Aims to put Non-cyclists Back on Bikes” by Conor Dougherty, ”Electra-fying” Carlsbad Today’s Local News September 2005, ”Pedal Pushers: Electra Bicycle Co. That means even short riders can easily touch the ground when stopped and feel more confident. If you want the cheapest of the three, you should go for Townie Go! is equipped with the Enviolo Trekking 380% internal rear hub and a Gates carbon belt that ensures smooth pedaling. Electra’s e-bikes cost as little as $1,500, but some more advanced models cost as much as $4,500. Simply speaking, Electra Cafe Moto Go! Electra Bicycle Company is a Vista, California-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. Die Informationen werden in den USA gespeichert. The ultimate commuter for city dwellers who need a long-range and high speeds. [8], In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" Ed Roth. When you need assistance, you can rely on the Bosch Performance Speed motor that can reach top assisted speeds of 28 mph. Shop for Electra Bikes at REI - Free U.S. standard shipping on orders of $50 or more. 'We made a connection with the people who have the licensing for the Rat Fink (logo and name). Costar Emily Osment also owns an Electra Bike. The Go! 100% Satisfaction Guarantee That love has made it the best-selling bike in the U.S. With an upright seating position that lets you see the world better and allows you to plant your feet flat on the ground whenever you want, Townie sets a new standard in comfort and control. Let us know about your thoughts and send us pictures of the bike. As a teenager, he began designing and manufacturing snowboards in Germany, later moving to California after graduating with a degree in graphic design. If you want a stylish bike made for comfort and to be enjoyed, Electra offers a pretty good range of choices. “We have spent a lot of time at hot rod hangouts during our time in California,” Erforth told the Tacoma News-Tribune. "[9] The bike's strikingly curved frame and poison green color has attracted press attention, bringing new riders to the Electra brand. Townie Path Go! A Swiss national, Bänziger grew up in the Swiss Embassy in West Berlin interested in California and action sports. The company even offered balloon tires with flame-patterned tread. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back. This bike also lets you ride anytime thanks to front and rear lights, as well as front and rear fenders. The design also allows riders to get full extension when they pedal. Trek does not sell, trade, or rent your personal data to third parties. "We have spent a lot of time at hot rod hangouts during our time in California," Erforth told the Tacoma News-Tribune. is an electric bicycle that takes style, looks, and performance to the next level. Reply. "[9] The bike's strikingly curved frame and poison green color has attracted press attention, bringing new riders to the Electra brand. "Pedal Pushers: Electra Bicycle Co. [11], The crank forward design was noted mitigating a new cyclists' fear of falling off the bike. also touts a 9-speed Shimano Alivio drivetrain to help you when going up a hill and powerful Tektro hydraulic disc brakes to help you out when descending. There are numerous models to choose from with different build options. These 16″ bikes are suitable for 4-6-year-old kids that are between 3’7″-3’8″ tall and have an 18″-22″ inseam. Don’t worry. They have colorful, striking paint jobs on frames, fenders and skirt guards, with saddles to match. 7D. Email Join. –  Bicycle Guider on Facebook – hello(at)bicycle-guider.com, Bicycle Guider has gained more than 2,000,000 readers and has sold more than 40,000 cycling related items so far, with the support of, ©2020 Bicycle-Guider.com - Comprehensive Bicycle Guide for 2020, Bicycle Guider is a registered trademark. We wanted to make something that would be appreciated by that community.”[11] The bike’s strikingly curved frame and poison green color has inspired widespread press attention, bringing new riders to the Electra brand. Once you pick out the bike for you, I’ll see on the trails! Electra Townies are made around a lightweight aluminum frame that puts your body in an upright riding position and features Flat Foot Technology. Other bike companies have introduced bikes with a similar crank forward design. Aims to put Non-cyclists Back on Bikes" by Conor Dougherty, "Electra-fying" Carlsbad Today's Local News September 2005. i8, and Go! What started as a love affair with biking, art and design turned into a collection of the most beautiful, fun-to-ride bikes on the planet. On average, Electra’s traditional bikes weigh around 35 lbs. [8], In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" Ed Roth. This bike’s innovation was what the company calls “Flat Foot Technology,” now more widely known as the crank forward design. They are recognizable for their comfort bicycles intended for casual city riding, beach cruising, and daily commuting. [10], In 2003, the company introduced its Townie model, using a crank forward geometry, marketed as Flat Foot Technology, where a seated rider's feet can rest flat on the ground — combining aspects of cruiser geometry with recumbent geometry, moving the pedals forward and the seat back. [14]. "[6], In 2002, the company diversified its products, introducing the new "Stream Ride" series. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. If you want the best e-bike commuting experience at a reasonable price, Townie Path Go! We wanted to make something that would be appreciated by that community. No, Electra bikes are not made by Trek. "But people realized they didn't need a mountain bike to go to the grocery store. The bike was featured widely in the fashion press, and Petro Zillia's chief designer Nony Tochterman gained coverage by riding the Electra up the runway at a fashion show. “Chopper” style elements like shortened rear fenders, racing “slik” tires, and elongated forks were introduced. Electra Loft is a line of Dutch-style commuter bikes with simple lines and even simpler components. Vale Go! Electra Townie is a range of some of the best-selling cruiser bikes in the USA. For ultimate city comfort riding, all Electra Loft models feature spring-loaded saddles and grippy 700C tires that are fast and secure. Before long, the striking lines and curved frames of Electra cruiser bikes became a mainline staple on sunny boardwalks, city streets and neighborhood streets across the country. [10], In a more explicit tribute to the car culture, Electra brought out a “Rat Fink” model, licensed by the estate of legendary hot-rodder “Big Daddy” Ed Roth. [9] These new bikes were still in the cruiser tradition, but were inspired by the Southern California hot rod “kustom kar” culture. The best thing about Townie Go!, in our opinion, is the looks. 2014 erwarb Trek die Electra Bicycle Company, um den Bike-Hersteller geschäftlich und logistisch zu unterstützen und der Marke bei der weiteren Entwicklung hilfreich zur Seite zu stehen, damit die unbefangene, lockere Einstellung, die Electra von Beginn an charakterisiert hat, auch weiterhin Radfahrer auf der ganzen Welt inspirieren würde.

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