For most women cricketers, it was going to be their only source of income. The BBC’s share of the five-year £1.1 billion contract is around £10 million per annum but it provides the exposure the sport craves. A report from Oakwell Sports Advisory last week suggested the ECB could sell equity in the Hundred franchises. But she said: "For us it's about inspiring kids to pick up a bat and ball and get involved in exercise. Sonia Pombo, campaign manager for Action on Salt, added: “Surely The Hundred could have chosen a more ­appropriate sponsor to champion a healthier approach to eating?”. But he said the company recognised "we have a responsibility to provide people with healthier snacking choices". There are also further ramifications – 10 per cent of net revenue was to be invested in a grass-roots programme. The report was part-written by a former ECB employee and Oakwell has strong links with CVC Capital Partners. For players not on big central contracts, the Hundred would have been a huge part of their income, more, for some, than their county contracts – and for four weeks’ work. He said the high salt content of junk food was an increasing concern, with some children as young as 10 now at risk of heart problems due to their salt intake. The loss of the Hundred means clubs will miss out on marketing themselves to the new audience the tournament was expected to attract. PM Giuseppe Conte targets public gatherings, hospitality and recreation "to avoid a new lockdown". The ECB is already searching for a replacement for Specsavers as Test sponsor. Video, Undercover in the schools that chain boys, The woman who ferries Covid patients in a school bus. "Across their portfolio of brands, KP has almost unprecedented reach into the lives of all of Britain's diverse consumers and is keen to work with us to help grow the game of cricket.". The women’s game is a growth area and a key part of the ECB’s Inspiring Generations five-year strategy, but Tom Harrison has admitted budgets will now have to be examined. But in the meantime the decision will have ramifications. Will Humphries, Elizabeth Ammon. Each of the eight sides created for the 100-ball tournament has a KP Snacks brand such as Hula Hoops on their kit. The much-anticipated postponing of the Hundred until 2021 was confirmed today by the England & Wales Cricket Board, which admitted it had no choice but to delay its flagship event for 12 months. Tam Fry, chairman of the National Obesity Forum, said snack food companies argued their products could be eaten as part of a balanced diet "but children don't know what a balanced diet is". Losses for host venues are expected to be £750,000-£3 million each. Was it due to make money? The sponsorship money was crucial to giving the women's sport a greater platform and allowing more women to go professional, she said. The ECB has not ruled this out. We rely on advertising to help fund our award-winning journalism. .css-14iz86j-BoldText{font-weight:bold;}A new cricket tournament designed to appeal to children and families has been criticised by health campaigners for its snack food sponsorship. All marketing has featured female and male players alongside each other and the Hundred would have been a great opportunity to market the women’s game. Our. The ECB claims it would make £10 million profit in year one with £40 million costs and £50 million revenue. Northern NHS hospitals running out of Covid beds, leaked document says, Hospitals across Greater Manchester - including in Salford, Stockport and Bolton - have been shown to be already at capacity with talks of a new city centre Nightingale site, Mum sends internet into meltdown by poking fun at stunning model's naked snap, Australian comedian Celeste Barber, 38, left her 7.3 million followers on Instagram in absolute stitches when she made fun of a model's naked photoshoot, Heartbreaking tributes paid to 'adoring' grandad murdered in the street, Dad-of-four Michael Gayle died aged 54 in Cardiff, South Wales, despite kind-hearted passersby trying to help him and the best efforts of emergency services at the scene, Lily James 'cancels Today Show appearance' after cosy snaps with married Dominic West, Mamma Mia actress Lily James reportedly pulled out of a chat show interview just days after she was snapped kissing married co-star Dominic West during a lunch outing. VideoThe woman who ferries Covid patients in a school bus, Large cat figure discovered in Peru's Nazca lines, The story of the blaze that destroyed Moria camp.

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