Section 230 of the Communications Decency Act protects platforms like Glassdoor from liability for user-content, so threatening a lawsuit will not get you very far. Bribes are not a component of value-centric businesses that strive for a wholesome culture. So, how can you spot which reviews are real and which are fake? Maintaining a positive online reputation starts with building a value-centered business culture. If you identify a review clearly violating Glassdoor policies, however, you can contact Glassdoor about flagging the review. Once you indicate to Facebook that you would like to report a review, a dialogue box will appear that asks for more details about what makes that review fraudulent or offensive. So, be wary of companies that elicit extremes. Let’s say a company tries to get a person to download an e-book. This will show your audience that you will take their feedback seriously. Don't eliminate a company from your list purely based on a bad Glassdoor review, but don't blindly accept a job based on good Glassdoor reviews. Sometimes high emotion drives negative fake reviews. A John Doe lawsuit is the process by which you can uncover an anonymous poster’s true identity. Filing a John Doe lawsuit enables you and your attorney to conduct discovery and subpoena internet service providers to determine a reviewer’s identity of the anonymous reviewer. So, make good and wise choices, but don't assume you can find the best thing ever by looking on Glassdoor. Can you tell me about your bonus program?" He helps clients build, monitor and repair their digital presence. Sameer Somal is the Co-Founder of Blue Ocean Global Technology. Content that misrepresents the author’s current or former affiliation with an employer; Content that is defamatory, libelous, or fraudulent that the author knows to be false or misleading; Threats, harassment, and abusive, racist, or bigoted content; Content that promotes illegal activities; Content that violates confidentiality, non-disclosure, or other contractual restrictions; Content that violates a third party’s intellectual property or proprietary rights; Content that reveals or solicits identifying information from minors. That emotion makes for an unhelpful Glassdoor review, as seen in the example below. This article does not address how to respond to negative and fake reviews on Glassdoor, as we generally advise clients against doing so in many situations. Your life will be difficult. Every company inevitably receives negative or fake reviews. Options for finding support or reporting reviews are shown by a small icon showing a dialogue box and exclamation point. Once you click and flag the review, Google prompts you to report the policy violation in a new screen, shown below. Fake reviews on Google and Facebook are easier to review. Content that violates Glassdoor’s Terms of Use can easily be flagged and it will be removed by Glassdoor. Sometimes high emotion drives negative fake reviews. Having a favorable profile on Glassdoor, on the other hand, is vital for employers to attract the best caliber candidates. The most effective and straightforward way to get a negative review removed is to directly approach the original author. Regardless of the strategy you use, below are a list of some do’s, don’t’s, and other best practices for Glassdoor content removal: One of the most important tips to remember when contacting Glassdoor is to be courteous and friendly. Additionally, having an attorney who is experienced in dealing with online review sites and Glassdoor is key. Positive reviews build trust, which generates profit. He is a frequent speaker at conferences on online reputation management, search engine optimization, relationship capital and ethics. Fake reviews, however, threaten your company's reputation. Who should reach out – management, HR, the CEO? Treating your employees well goes a long way toward making your company a great place to work. Glassdoor is all about transparency, so we take fraudulent activity very seriously, regardless of where it comes from. To start with, I cannot stress how important it is for businesses to immediately address bad Glassdoor reviews when they happen. Most platforms like Glassdoor like to remain neutral and do not make judgment calls on whether reviews contain false information that they can not ultimately easily verify. Oftentimes, responding to negative and fake Glassdoor reviews makes the situation worse, so pursuing a Glassdoor review removal should be your first course of action and we focus in on here as the gold standard of remedies. Assure the employee their feedback is being taken seriously. What Happens During & After My Free Minc Law Attorney Consultation? Generating fake positive reviews in the wake of a negative situation could ultimately trigger a malicious reviewer to ramp up their attacks by leaving more negative reviews or engaging in further behavior that harms your company. On Glassdoor, however, businesses should invest in an authentic positive review strategy to outweigh negative reviews. We can help you protect your online reputation with a free, no-obligation consultation. Violating Glassdoor’s rules could get your employer account terminated and certainly will not help your case if you are requesting removal. At Minc Law, we have extensive experience removing reviews from Glassdoor and other popular employer review websites. If you report a Glassdoor review and they do not remove it, and you think that it violates their Community Guidelines, then we recommend seeking legal help as soon as possible. Consumers pay more attention to what their peers are saying than to what a company says, and this is what makes reviews and testimonials so powerful. Because many people write a review after they leave a company, you'd expect a surge in reviews after a large layoff, but you would also expect them to lean to the negative side. The product page is full of glowing, positive reviews, so the person enters their email address and agrees to receive more content from the website in exchange for the e-book. If many people repeat the same talking points, there might be a problem. Because you don't actually know who wrote the review, and you don't know anything about them, you can't make always make an accurate judgment about the quality of the rating. If a company fails to address unsatisfied customers, those customers will go elsewhere to voice their frustrations. For example, a company affiliate – a person who makes a commission by selling a product or service – writes a fake negative review about five local PR companies. There are also companies dedicated to providing fake reviews, and they hire people to write reviews for their less ethical clients. In fact, nearly 83% of all job seekers research a company’s reviews and ratings before even applying. Pay for play ratings are strictly prohibited by Glassdoor’s policies. Sameer was named an Iconic Leader Creating a Better World for All by the All Ladies League & Women Economic Forum. Having a positive online reputation on Glassdoor is no longer an “added bonus” that is weighed when determining whether to work for or engage with a company. John Doe lawsuits can become extremely complicated and must be done quickly to adequately obtain and preserve necessary IP or other evidence before it is destroyed. To combat negative, emotionally-charged Glassdoor reviews, you should create a plan in advance so that any fake reviews will be outdone. I will also outline ways to prevent negative reviews before they even happen. Offering bribes could lead to an increase of negative reviews, or worse – legal sanctions. (Although, it's perfectly possible to be laid off from a great place to work.) If you have exhausted all your alternatives litigation is typically necessary to get negative reviews removed. Should Glassdoor find evidence of a user posting multiple reviews about the same company and through separate accounts, all contributions from that user’s accounts will be removed. That's the same as asking "does this mean you shouldn't trust references?" The more positive content you have out there about your company, the more it combats negative or defamatory content. As a business owner, it is wise to claim as many online review site profiles as possible to boost your online reputation. We cover this in the next step. With respect to defamatory and false reviews, the Glassdoor website notes that, “it is not our role to investigate and fact check each statement in a review.” However, they also clarify that they will remove reviews “if it’s obvious…that a review is false based on our access to reliable information from an independent source.”.

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