Golf Digest and Discovery, Inc. accelerates branded content solutions and editorial team with the 2021 launch of two new franchises: ‘Journeys with Matty G’ to golf destinations all over the world, and ‘The Ambush,’ which celebrates the commitment and camaraderie of the best in buddies trips. "Golf Digest is a world-class brand that has become the go-to authority for millions of golf enthusiasts, professional players and global advertisers," said Discovery president and CEO David Zaslav. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. Golf Digest will also continue to publish a monthly print magazine in the United States, and Discovery will assume the global licenses for the editions. GOLFTV is collaborating with Woods on a range of content, such as deep-dive instruction to help players improve their game, which began filming last month, and exclusive access to his tournament preparation. OYO bolsters leadership team for SEA and Middle East, Price.com.hk rolls out second shopping event in two months, Hair Again launches campaign to combat damaging stereotypes about women, Wavemaker Hong Kong shines a spotlight on mental health, NTUC FairPrice gets hyperlocal, brings Tikam Tikam back in style, Shanghai creative agency PUSH opens in Sydney, Valu$ and ABC ordered to pull down never ending 'Closing Down Sale' ads, The Loyalty and Engagement Awards 2020 Singapore, Digital Marketing Asia | 10-26 November 2020, Marketing Excellence Awards 2020 Singapore. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. At the heart of GOLFTV is a live and on-demand video streaming service, showing every moment of the PGA TOUR, European Tour and Ladies European Tour, featuring the world’s greatest players, to a global audience every week. As we look to the future, Discovery’s global scale and ability to light up content on all platforms and in every language, combined with the PGA TOUR’s brand, will benefit golf and golfers worldwide,” said Tarde. The editorial team of Golf Digest will join Discovery Golf under the continued leadership of Jerry Tarde as editor-in-chief, Golf Digest, and global head of strategy and content, Discovery Golf. The acquisition creates a powerful programming engine by adding Golf Digest to GOLFTV’s offerings that already include exclusive carriage of the PGA TOUR, the European Tour, and the Ladies European Tour, as well as the Masters Tournament, in select territories outside the U.S. and Discovery’s exclusive global content partnerships with Tiger Woods, winner of 82 PGA TOUR events and 15 major championships, and Francesco Molinari, winner of three PGA TOUR events and the reigning Open champion.
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