How It Works The perceptual process is a sequence of steps that begins with the environment and leads to our perception of a stimulus and action in response to the stimulus. For example, visual perception refers to the ability of an organism to see objects in the world around it. Think of it … For example, when to use visual hierarchy, background shading, gradients, and how to group similar items and distinguish different ones. Sensation and Perception: 12 examples of how physical experiences influence attitude and judgment Award winning AlphaSphere "Perception-Furniture" by European Artist sha. The following are illustrative examples. FACTORS INFLUENCING PERCEPTION (PERCEPTION PROCESS)- Free online tutorials for Principles of Management and Organisational Behaviour (12852) courses with reference manuals and examples. John is an 8th grader who has 1 month left to prepare for his final exams. Plus, why it is important for us to know the difference between them with the following example. Businesses should take perception into account when communicating with customers and stakeholders. Customer perception is the reality of how customers view your brand, products and services. Examples of perceptual barriers that prevent individuals from effective communication include: Perceptual Filters - We all have our own preferences, values, attitudes, origins and life experiences that act as "filters" on our experiences of people, events and information. Perception and communication are tightly connected, both in business and in life. This process, which is shown in Figure 2.1 “The Perception Process”, includes the perception of select stimuli that pass through our perceptual filters, are organized into our existing structures and patterns, and are then interpreted based on previous experiences.. Perception vs Reality Examples. Perception is the quality of being aware of the conditions in one's environment. Perception is not reality, but, admittedly, perception can become a person’s reality (there is a difference) because perception has a potent influence on how we look at reality. Let’s try to understand the difference between perception and reality. Other forms of perception involve the senses of touch, smell, taste, and sound. The way people perceive messages is based on four factors: physiology, past experiences, culture and present feelings. The direct theory of perception has been highlighted as being unable to account for visual illusions and areas of perception where prior knowledge is more likely to have had influence, such as some of the examples in the above video. In many cases, customers form impressions, assumptions and opinions about a firm that differ substantially from how a firm views itself. 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